There’s a lot of focus on how society has treated minorities and women, but what about the flip side? What expectations do we have for the males in our society and how has that shaped their development?

Compared to girls, research shows that boys in the U.S. are more likely to be diagnosed with a behavior disorder, prescribed stimulant medications, fail out of school, binge drink, commit a violent crime, and/or take their own lives. The Mask You Live In asks: As a society, how are we failing our boys? Within 30 seconds, find out the 3 most destructive words you can say to them.

Check out more of the “Mask You Live in” on their official site.