What makes a Dad Stronger? Showing that he cares. Fathers may want to have a few tissues ready when they watch Dove Men+Care’s Super Bowl commercial.

The advert depicts dads and their children ranging in all ages, calling out to their dad as they go thorough life’s ups and downs. From dad’s first dance with his daughter at her wedding, to a little boy stuck in his shirt getting dressed, to a baby learning to say “da da.”. The Super Bowl spot will feature a voiceover from ESPN  broadcaster Mike Greenberg.

Don’t forget to share with other dads!