Apparently this economic downturn has affected the Tooth Fairy as the average tooth payout has declined for the second year in a row. Some are calling this the Great Tooth Fairy Deflation.
The 2015 payout per tooth dropped to $3.19. That’s a 24-cent decline from last year and the second year of decline overall, Forbes reports, but it’s still higher than some years past. From 2010-2012, the average payment was around $3 before approaching $4 in 2013.
The data comes from Visa’s sixth annual Tooth Fairy survey, which phone interviewed 4,027 people throughout the US. The data varies by income, gender and location. On average, dads are more generous than moms, giving $3.63 per tooth, while moms give only $2.87. Parents in the Northeast U.S. give the most, with an average of $3.56, while Southern parents offer the least with $3.07 per tooth. 20% percent of respondents said that the Tooth Fairy left a $5 bill
Based on the latest data the average kid can expect to earn $64 of tooth income over the course of his or her career.
“The Tooth Fairy is finally fluttering back to earth,” noted Nat Sillin, Visa’s director of global financial education. “No matter how much is left under the pillow, a visit from the Tooth Fairy is an ideal opportunity to talk with children about the importance of saving and budgeting.”
Visa did not estimate the size of the total market or how much it contributes to the economy but in 2010 FORBES pegged the Tooth Fairy’s net worth at a whopping $3.9 billion.